Content marketing is an approach that focuses on distributing valuable, relevant, and consistent content to attract and retain your audience… ultimately, to drive profitable action and gain a loyal customer base. At SketchUp, this is where we put most of our effort. But there’s a problem... most of what we produce is in English and not regionally targeted. That’s where you, as a SketchUp partner come in, we need you to represent us in your region and build the loyal and engaged customer base.
Content marketing is good for your bottom line, specifically, there are three key benefits for you employing this strategy:
There’s the difference between content marketing and companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable. You have the power to make your customers look forward to receiving your marketing and done right, people will be spending more time engaged with your content and share it with their peers.
Skill Builder videos
Just one of our content marketing approaches is to develop Skill Builder videos, these are short (2-10 minute) informative videos that teach a user how to carry out certain tasks - a form of basic, free training to increase the speed and ability of a designer. Skill Builders are posted to YouTube, Social Media, and the SketchUp Blog.
The best bit? Producing your own videos does not require a budget or any specialised training. Learn more about creating screencast videos in this great article.
Short of ideas on content?
Here are some ideas for short tips and tricks videos that are on our list to tick off:
Using Right/Left/Top/Bottom arrow keys for inferencing
Creating custom shortcuts (eg x-ray mode, hidden geometry, parallel projection)
Skill Builder: Hide Rest of Model
Creating an array (copies and rotations)
Use of Zoom extents / scenes to navigate a model when you’re ‘lost’
Create custom colors for guides / bounding boxes
Where to use the eye dropper tool
Tape measure tool as scale tool: e.g. to resize furniture
Export PNG image from hybrid rendered model (LayOut)
Switching units [Window --> model info]
Skill Builder: Using the ‘value control box’ (bottom right of the interface)
Downsave skps from 2018 to 2017
Guides: View guides & turn off / delete guides
Fast styles / what is a fast style
Back edge selection
Circles: entity info --> change number of sides
Punch hole in a face
Position camera tool
'Right to left' vs 'left to right' selection bounding box
Set default color for reversed face / Reverse faces use cases
Material transparency on /off
Templates / change template
Control background color
Turn off axes
Scenes: create new scene / add new scene shortcut / enabling transitions
Skill Builder: soften / smooth edges
Flip along tool
Correct use of the follow me tool
Texture projection / resize
Working with .skm files
Working with shadows