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SketchUp trials and installers

May 15, 2017

 

 

An outline of the correct procedure for providing SketchUp Pro trials and access to SketchUp installers.

 

SketchUp Pro Trial
Trimble partners should employ data capture forms to collect customer data before providing access to a SketchUp Pro trial. This may include name, email address, phone number, country/city and industry. This data should be used for marketing automation and targeted sales outreach. Regulations vary by region, but it is generally required to ask an end-user to opt-in to marketing communications via checkbox. Users must also agree to the SketchUp Pro End User License Agreement. Failure to include EULA acceptance is in breach of Google Advertising Policies and can lead to AdWords account suspension (if you use AdWords).

 

An end-user who is correctly onboarded will have a better understanding of SketchUp’s capabilities and is much more likely to purchase. Lead Nurture Campaigns should be used to provide learning materials and options to purchase. See Trimble’s own nurture campaigns for educators, students, and professionals; these may be adapted for your own campaigns. If a partner doesn’t currently have the systems in place for data capture and marketing automation, they should direct their customers to http://www.sketchup.com/download for a trial. This will provide a better onboarding experience.

 

It should be noted that most SketchUp Pro purchases occur 6-9 months after a trial. It is, therefore, important to maintain engagement with a prospect through tools such as marketing automation, content marketing, and learning materials. It should also be noted that the vast majority of those downloading a trial, do not go on to purchase the product. We can improve this conversion rate globally, by having the right tools in place with our partners.

 

Download links should be supplied to end-users only after their email address has been verified. We request that partners do not host their own installers, instead link to the Trimble download servers (see below). This ensures end-users always access the most up-to-date release.

 

SketchUp Pro 2018 - English - macOS
https://www.sketchup.com/sketchup/SketchUpPro-en-dmg (This link remains the same, the file is updated with each maintenance release)

 

SketchUp Pro 2018 - English - Windows
https://www.sketchup.com/sketchup/SketchUpPro-en-exe (This link remains the same, the file is updated with each maintenance release)

 

SketchUp Pro 2018 - Other languages
For non-English installers, please copy the appropriate link from this page: http://www.sketchup.com/download/all

 

 

SketchUp trial for Students and Educators
All SketchUp distribution partners should promote SketchUp Pro trials for Students and Educators. They should employ data capture forms to collect customer data before providing access to installers. This may include name, email address, school, country/city and type of user (Student or Educator). Segmenting Students and Educators allows for more targeted marketing automation and sales outreach. Regulations vary by region, but it is good practice to ask an end-user to opt-in to marketing communications via checkbox. Users must also agree to the SketchUp Pro End User License Agreement.

 

Lead Nurture Campaigns should be used to provide learning materials and options to purchase. See Trimble’s own nurture campaigns for Educators and Students.

Partners should link to the Trimble download servers (below) after an end-user’s email address has been verified.

 

SketchUp Pro 2018 - English - macOS
https://www.sketchup.com/sketchup/SketchUpPro-en-dmg (This link remains the same, the file is updated with each maintenance release)

 

SketchUp Pro 2018 - English - Windows
https://www.sketchup.com/sketchup/SketchUpPro-en-exe (This link remains the same, the file is updated with each maintenance release)

 

SketchUp Pro 2018 - Other languages
For non-English installers, please copy the appropriate link from this page: http://www.sketchup.com/download/all

 

 

SketchUp Pro Purchase
Following a verified purchase of SketchUp Pro, end-users should be sent their license details with a link to the appropriate installer/s on the Trimble server.

 

How this might look in an email:
Download the SketchUp Pro 2018 installer for macOS or Windows.

 

SketchUp Pro 2018 - English - macOS
https://www.sketchup.com/sketchup/SketchUpPro-en-dmg (This link remains the same, the file is updated with each maintenance release)

 

SketchUp Pro 2018 - English - Windows
https://www.sketchup.com/sketchup/SketchUpPro-en-exe (This link remains the same, the file is updated with each maintenance release)

 

SketchUp Pro 2018 - Other languages
For non-English installers, please copy the appropriate link from this page: http://www.sketchup.com/download/all

 

 

Downloads of SketchUp Make
We recommend that partners offer their customers access to SketchUp Make. Abuse of SketchUp Make in a commercial environment is a known issue, but it should be understood that SketchUp’s widespread use can be attributed to the ease access to free software. By collecting the user data of SketchUp Make downloaders, we can better identify abuse. Furthermore, segmenting users downloading for personal projects, allows a partner to remove a large number of unqualified leads from their sales funnel.

 

SketchUp Make 2017 - English - macOS

https://www.sketchup.com/sketchup/2017/en/sketchupmake-2017-3-116-90851-en-dmg

 

SketchUp Make 2017 - English - Windows

https://www.sketchup.com/sketchup/2017/en/sketchupmake-2017-2-2555-90782-en-x64-exe

 

 

Summary
End-users who have a good onboarding experience are more likely to be successful with a trial and go on to buy the software. We request that partners provide professionals, students, and educators with access to SketchUp Pro trials. They must collect and verify user data before providing access to installers; and must also follow up with automated emails and learning resources. If a partner does not have the tools in place to provide an optimal trial experience - the should direct end-users to http://www.sketchup.com/download for SketchUp trials.

 

To ensure end-users are downloading the latest releases, partners should not host installers on their own servers; instead, link to the appropriate files on the Trimble download servers.

 

If you have any questions, please contact your SketchUp Pro distributor or SketchUp Channel Manager.

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