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  • Allison Koh

Getting the Most Out of Your Leads With Email Drip Campaigns



Imagine you have a salesperson that follows up with prospects multiple times over a month. The calls are strategically placed at the right time, so customers actually pick up calls and even find them useful. Wouldn’t that be ideal?


If it were a real person, it would take tremendous time and effort (not to mention organising skill), to manage hundreds of prospects.


Automated email drip campaigns can take the load off you and work for you for free. They can be programmed without coding skills, to send the right messages to the right audience at the right time. This makes the information more relatable and relevant, commanding higher interest and engagement from the audience.


Leads collected from webinars, events, advertisements and trial downloads can also be easily added into your lead-nurturing email drip campaign funnel.


Check our Guide to Email Drip Campaigns to learn about:


  • Free apps to try

  • Email sequences ideas

  • Ideas to improve open email rates, click rates, and revenue metrics


To understand Trimble’s current nurture email flow, check our board. The HTML emails are uploaded on shared drive for your reference. Do not distribute these emails as your own, they are intended for guidance only. It wouldn’t be interesting if the customers receive the same email twice!



*Emails are currently localised into 11 languages, German, Spanish, French, Italian, Japanese, Korean, Brazilian Portuguese, Simplified Chinese, Traditional Chinese, Russian, Swedish.


If you would like to support translation to your local language, please feel free to contact your region’s marketing manager.

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