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  • Richard Marshall

Social Influencers: Get the message out

The growth of social media

The power of social networking is such that the number of worldwide users is expected to reach some 3.02 billion monthly active social media users by 2021, around a third of Earth’s entire population. An estimated 750 million of these users in 2022 are expected to be from China alone and approximately a third of a billion from India. The region with the highest penetration rate of social networks is North America, where around 70 percent of the population has at least one social account. [Source: Statista]

Despite the ubiquity of social networks, market potential is still increasing, as not only user figures but also user engagement continues to grow. On average, global internet users spend some 135 minutes per day surfing social networks. This prompts worldwide brands and their marketers to use that time and screen space to promote various products and services via social media marketing or social advertising.

Social Media Influencers

In an increasingly crowded social media marketplace, one method to help you get ahead is through Social Media Influencers, individuals with established credibility in their field and access to a large audience. They can often help persuade others by virtue of their authenticity and have the power to affect purchase decisions because of their authority, knowledge and relationship with their audience.

Influencers are not simply marketing tools, but rather social relationship assets with whom brands can collaborate to achieve marketing objectives. The bulk of social influencer marketing today occurs in social media, predominantly with micro influencers, and blogging. Bloggers and influencers in social media (predominantly micro-bloggers) have the most authentic and active relationships with their fans.

So why is this relevant to me? It's highly likely that someone in your region has already amassed a following in the 3D design space, perhaps even specifically related to SketchUp. We invite you to build a relationship with these individuals and explore ways of collaborating. By providing free services/products or perhaps even payment, you may be able to access not only their audience but also their influence.

Case Study - Dibac

Dibac is a plugin for SketchUp by Spanish distributor Iscar, they have a decent social following of 9000 on Facebook. Their most watched video has 27,000 views.

A short video posted by SUTutorialsUp has (at the time of writing) a huge 200k views, 4,300 Likes and 4,700 Shares on Facebook.

SketchUp influencers

Duane Kemp - (Switzerland) runs the Facebook group 'Trimble SketchUp'

Anita Brown - (UK) runs 'The SketchUp Hub' for interior design

Justin Geis - (US) runs 'The SketchUp Essentials'

Ronen Bekerman - (US) very active user on FaceBook and Twitter

Erkut Yay - (Turkey) Runs the closed Facebook group 'SketchUp Türkiye'

Katrina Amadori - (Brazil) runs a YouTube channel for home improvement

Dorota Szelagowska - (Poland) runs an interior design blog and has a huge social media following

Box - an avid SketchUp user who creates short SketchUp tutorials

SUTutorialsUp - runs a Facebook page and YouTube channel dedicated to SketchUp tips and tricks

SketchUnesia - (Indonesia) SketchUp Group for Indonesia 37k members