Scalable Lead Engagement with Marketing Automation
Automated email distribution improves engagement and increases a company's efficiency to achieve scalable growth, quickly.
Trimble uses automated workflow or ‘nurture campaigns’ for all lead types e.g.
SketchUp Pro users
These automated emails increase engagement with a potential customer utilising multiple touch points throughout the purchase cycle - with no manual intervention. A lead may not be ready to buy right now, but with a little brand building and access to learning resources, they may become more primed for purchase.
The HTML emails from SketchUp nurture campaigns have been uploaded to the shared drive for our partners to make use of. DO NOT distribute these emails as your own, they are intended for guidance only. Partners must at all times represent themselves as a separate company and lead with their own branding.
Please also see 3 ebooks on Marketing Automation in the shared folder - these provide plenty of methodology and advice whether just starting out, or refining what you have already.
There are many marketing automation platforms out there - Pardot, Hubspot, Marketo, Eloqua, Act-on, LeadSquared, Infusionsoft, Sales Fusion, Mailchimp the list goes on... It is worthing comparing the pricing and functionality to suit your business, check out this Comparison by G2 Crowd.